Ingredient philosophy

Less noise. More reason.

Recognisable ingredients selected for hydration, comfort and barrier support — brought together in uncomplicated rituals.

DAP skincare formula in the elemental campaign
The essentials

Every ingredient has a clear place in the ritual.

DAP ingredient texture

Niacinamide

Supports the skin barrier and helps improve the look of uneven tone and texture.

Hydrated skin texture

Panthenol

A calming humectant that helps skin hold moisture and feel more comfortable.

DAP hydrating formula

Hyaluronic acid

Draws water into the skin to support a visibly hydrated, supple finish.

DAP product and barrier lipids

Barrier lipids

Breathable replenishing lipids help reinforce moisture retention without heaviness.

How they work together

Hydrate. Calm. Reinforce. Protect.

Hydrate

Humectants draw water to the skin and help it stay there.

Cream applied to skin

Comfort

Calming ingredients support skin that feels tight or stressed.

DAP Skin Shield product

Protect

Barrier support helps skin face what the climate brings next.